Experienced AdWords expert Morten Bagge, provides you with all you need to know in order to get started with profitable PPC and AdWords advertising.
Having managed and developed thousands of campaigns, Morten explains about best-practices, and how to set up your settings correctly. (Psst, it's not how Google wants you to do it!)
It's the profitable way.
You will learn:
- Setting up your account - the right way!
- Utilizing the keyword match types
- How to reduce your AdWords costs
- How to effectively choose your keywords
- Use of ad extensions
- In-depth explanations of KPI's to understand the performance of you advertising
And much more high quality tips, from a marketer with a focus on profitability.